Inoac Packaging Group has added new resources to its European arm, including hiring Cedric Babron, a new business development executive. Babron is based in Paris, and oversees business development opportunities in the European market. Babron has a strong background in marketing and worked at a Swiss-based cosmetic company prior to joining Inoac.

As the environmental effort to “go green” continues to grow worldwide, Inoac anyicipates that its PET material will rapidly become a desired alternative to glass in Europe’s cosmetic market. “There are a number of advantages to using PET,” says Babron. “PET material is 100% recyclable, cheaper, lighter and unbreakable. In addition, there is a much shorter lead time when working with PET.”

Inoac Packaging Group is an international manufacturer of bottles and jars with plants in the U.S., Mexico, Japan and China. The company uses a highly refined stretch blow process and PET material to create custom containers for cosmetic companies throughout the world. More info: www.inoacusa.com.